It took years to evaluate every point solution provider, enterprise software vendor, market research insight, and supply chain user personas to realize that there were two core parallel universes in the supply chain market:

a) Multiple supply chain solutions

b) Integration services

Our dream of identifying an enterprise-grade supply chain platform ended nowhere but inadvertently led to identifying several point-solution software vendors solving niche pain points.

Finally, we realized that out of options, the industry follows the "One Size Fits All" approach, a flawed, short-sighted strategy that doesn't work in the long run.